Our Core Service
NARRATIVE DEVELOPMENT
One umbrella idea, many outputs. Narrative Development is our core service — the strategic story that becomes the foundation a brand can express through any experience.
We don’t sell channels. We sell the narrative that holds them together — and it can come out as PR, as branding, or both at once.
Service Structure
FROM STRATEGY TO EXECUTION
How we talk to client
WE DO
Listen before proposing a solutionExplain clearly and in
a structured waySpeak with strong reasoning and grounding Say “no” when it’s genuinely needed
WE DO NOT
Promise things that aren’t realisticSpeak without data or contextAgree to things without careful thought
SOP FACING CLIENT
Before
Understand the client’s business context. Align brand background with internal team. Prepare a relevant point of view.
During
Lead the conversation. Frame the problem clearly. Offer solutions, not just options.
After
MoM. Follow up clearly and with measurable next steps
How we grow & Our promise
HOW WE GROW
We Grow By
Thinking more deeply · Writing better · Communicating more clearly
We Value
Curiosity · Discipline · Ownership
OUR PROMISE
To Our Clients
We will protect your brand’s image, positioning, and story.
To Each Other
We will work with mutual respect. We will grow together. We will build something meaningful.
Narrative in Practice
Narrative Branding Identity
Defining who a brand is before deciding what it says.
OBJECTIVE
Give the brand a clear, ownable identity before it speaks to the market.
GOALS
A consistent narrative core and guideline every future output can be built from.
WHAT'S INCLUDED
● Narrative core & big idea development
● Brand identity guideline — voice, tone, and visualprinciples
● Positioning statement & messaging framework
● Internal alignment workshop with client teams
CLIENTS
3Second Kids
Karsa Land
PAC
Kopi Papa Mojo
Hulu by Organa
Papos
Hola Aloha
Mochi Pohaci
Oniichan
Studio ASA
Bakso Mang Uka
Bakso Rancakendal
Desagha
Launching Event Hosting
Turning a launch into the city’s first wave of FOMO.
OBJECTIVE
Make a brand’s launch the talk of the city from day one.
GOALS
Real-time buzz and credible visibility through Bandung’s most influential voices.
WHAT'S INCLUDED
● Launch concept & event narrative design
● Curated invitation of Bandung’s Best Opinion Leaders
● On-ground event hosting & experience design
● Real-time social buzz activation
CLIENTS
Theo’s Wife Lois
Brother Chang
BMB Canteen
Habitaas Hompimplay
Hj Inne
PR Event
The right room, the right people, the right story.
OBJECTIVE
Put the brand in front of the right audience, through the right people.
GOALS
Meaningful press coverage and collaborations that compound brand trust.
WHAT'S INCLUDED
● Community & collaborator matchmaking
● Press & media relations
● Event run-down and PR angle development
● Post-event documentation & reporting
CLIENTS
Gaya Brasserie
Oza Tea
Maja Family
Okinawa
3Second Kids